Case Study · SaaS & Technology
Filling a SaaS pipeline with qualified demos
The challenge
The company’s account executives were spending too much of their week prospecting, leaving less time to close. Pipeline was inconsistent, and hiring and ramping SDRs would take months.
They needed qualified meetings on the calendar quickly — without sacrificing lead quality or brand perception.
What QCSS did
SalesGig ran technology-led waterfall outreach to identify and warm prospects matching the client’s ICP. QCSS’s U.S.-based appointment setters then qualified interest and booked demos directly onto AE calendars.
Qualification criteria were defined up front, so only sales-ready conversations reached the team. Weekly reporting tied every meeting back to the program.
The results
Within weeks the team saw a steady flow of qualified demos, freeing AEs to focus on closing. Pipeline coverage improved and became predictable.
The blended digital-plus-human model delivered meetings faster and at lower cost than building an in-house SDR team from scratch.