Telemarketing has plenty of benefits for your business. The most vital of these is increasing your brand awareness and expanding your client base. It also lets you determine your customers’ interest levels towards your brand, which is crucial when introducing new products and services.
Other Advantages Of Telemarketing Include:
- Building rapport with customers easily
- Personalized and interactive sales services
- Efficient generation and vetting of leads
- Explain technical terms and processes clearly
- Sell products and services remotely
- Expand the reach of your brand rapidly
- Reach out to both new and existing customers
- Ideal strategy during a pandemic, when face-to-face interactions are limited or restricted
Telemarketing Tips for Beginners
Most of the cons of telemarketing are avoidable. But beginners are susceptible to these pitfalls. Follow these tips to avoid mistakes and maximize your strategy:
1. Communicate in a relaxed, comfortable, and natural manner. Prospects dislike it when you sound stiff and scripted. Instead, foster a natural flow in the conversation to keep their interest.
What’s in it for your prospects? Before making the call, consider why your prospect would want your product or service. Identify the challenges and issues that your product/service addresses. And include these points when explaining the reason for your call.
2. Narrow down your prospects. Filter your list to prioritize those who are most likely to convert. In B2B telemarketing, for example, this could mean targeting prospects in specific locations, in particular industries, and of certain sizes.
Maximize the number of calls you handle. The more prospects you reach, the more likely it is for you to convert more of them. To achieve this, you need a team that’s solely dedicated to telemarketing, who would not get distracted by other tasks.
3. Invest in training. You and your team need the right skills and knowledge to function effectively. Training will help you become resilient to rejections and prepared for objections. Proper training and coaching will also make you a more engaging communicator and customer service expert.
Ask good questions. Asking the right questions will not only keep your prospect engaged — it will also help you diagnose their pain points. Use a blend of closed and open-ended questions that would allow your prospect to speak more than you. With the right questions, flow, and timing you can easily convert them.
4. Research telemarketing rules and regulations in your target locations. Each area has different laws on telemarketing. In the US, for example, you need to be mindful of the Telephone Consumer Protection Act (TCPA), the Telephone Sales Rule, and the Telemarketing Consumer Fraud and Abuse Pre through the callYouvention Act.