Creating a loyal fan base can help you cut marketing costs and save time — which you can then spend focusing on your business.
I saw a guy jogging near my home recently. That’s not unusual. But the guy has an enormous Puma Hybrid Astro logo prominently tattooed on one of his biceps. It’s apparent that he is a runner. But why would he permanently tattoo a running shoes logo on his body?
This might sound ridiculous, but this runner loves this shoe brand so much, he literally tattooed the “Puma” logo.
Customers like this are not just loyal; they can be better described as brand advocates. They feel so strongly about a brand and how it makes them feel that they want to broadcast those feelings to everyone they meet. So how can you turn your customers into raving fans?
1. Offer Something Unique
Forget listing your services, offering solutions, or telling your story: these actions are not pathways to standing out. Highlight the skills and experience that will help your brand’s success. You may think you have a point of view, but standards of all purchased services— such as having good customer service or extensive knowledge of the industry—are not unique brand offerings.
Focus on harnessing your point-of-view instead.
Find your “WHY” and work your brand around it. That way, you can emphasize your brand’s strengths, and most importantly—what differentiates you, and make you stand out.
2. Get To Know Your Customers
Real insight into the psyche of customers is important. With the right process and focus on key data points, information can be leveraged to improve customer experiences throughout the entire customer journey. Without knowing your customer’s perspective in doing business with you, there is a huge probability of missed opportunities to enhance customer experience.
3. Delight Customers With Your Customer Service
Why does customer delight matter? Why should your business care? Well, here’s some food for thought: It costs more to acquire new customers than to retain an existing one. Not to mention that a huge percentage of your consumers would pay more to guarantee better services.
Who doesn’t love amazing service? People are willing to pay for it! But how do you get there?
- Listen to Your Customers
- Respond Promptly
- Be Friendly
- Be Timely and Reliable
- Focus on Great User Experience
4. Reward Your Loyal Customers
Most customers come and go. Then there are those who are loyal to the end. They deserve to be rewarded!
Saying what you do and doing what you say are two different things. A promise is words, but integrity is the lived and demonstrated experience.