Outsourced Inbound Member Services
Outsourced Association Telesales-Telemarketing Services

Association Marketing Specialists

THE QCSS DIFFERENCE

QCSS has been working with Association leaders for over 30 years to create, manage and execute outbound telemarketing campaigns & provide solutions for outsourced, centralized customer service. QCSS’s experience allows our Association partners to work with experts that can collaborate with you on content, strategy and process to innovate your approach.

QCSS offers unprecedented talent, project management, consulting, reporting and best practices to make it faster and easier for you to reach your goals!

Association Marketing Services

OUTBOUND
TELESERVICES
  • Membership Renewals
  • Lapsed & Winback campaigns
  • New Member Acquisition
  • Event Boosting/Registrations
  • Welcome Calls
  • Continuing Education Sales
  • Subscription Renewals
  • Appointment Setting
  • Lead Generation
INBOUND CUSTOMER SERVICE SUPPORT
  • Answering Services
  • Full Customer Service Support
  • Email Response Management
  • Lead Capture
  • Help Desk E-Commerce
Handwritten Direct Mail
Services & Fulfillment
  • Membership Renewals
  • Welcome Cards
  • Event Invitations
  • Thank you
  • Hand Addressing Envelopes
  • Invoice Fulfillment

WHAT OUR ASSOCIATIONS CLIENTS HAVE TO SAY:
TESTIMONIALS:

“The entire process with QCSS was highly organized. Your knowledge and ability to understand our needs was incredible. Our products are so complex and nuanced and your team just got it. It helped with the successfulness of the program. We are trying to increase our market share, and the campaign with QCSS was a tremendous resource in helping us get the visibility we need. It was really nice to hear that the agents enjoyed working on this campaign. I couldn’t have asked for the entire process to flow better”  

Process & Results

- Product Manager, Meetings and Education Marketing, Medical Association

Anticipating Needs

JC-Agency- Director for National Business Association

“In my 16 years doing this - every year for our association client, we have to reset the stats to start a "new year" of data for the client, you are the 1st person to ever remember to do it by yourself without me telling you.  Unbelievable - you are absolutely the best.  Thanks for thinking for the client - not many call centers really care to think for me. “

“QCSS’s timely and accurate reporting made our campaign run smoothly and effectively. We are thrilled with their quality of customer service and knowledge of the business..”

Knowledge of the Business 

Medical Association

YOUR ASSOCIATION LOOKING TO IMPROVE RESULTS?

Membership

Recruitment

You have a list of attendees from your annual event that are not yet members and you would like to recruit them into a full fledged member of your association. You need to communicate the value, benefits and savings they will have in attending other events if they join. You are ready to engage with these potential members, start a relationship and have them share information to help your member base grow. Telemarketing to this audience is the perfect way to continue your growth goals. QCSS can work with you to come up with campaign messaging and even a handwritten card that can convert new members that will be a part of your professional community for years to come.

Membership

Renewals

Memberships are the lifeblood of your organization and you need to keep your retention high. You are on an annual or rolling membership cycle of renewal and you vary your reminder communications. Digital renewals sent from your AMS system are not yielding the response and are often ignored. You need to call your members to reach them live, engage and remind them of their benefits. You need a resource that has experience that can represent your association brand and engage with you members to renew their memberships prior to lapsing. You want to collect information with a quick survey, confirm email addresses and update information. You are ready to get a solid ROI where the campaign funds itself.

Event Boosting & Registration

You have an annual event (online or in person) that you need to layer your marketing efforts to communicate with your members to save the date, share with their team and register. Digital marketing is not always reaching your audience and sometimes gets ignored. You need to build the volume of attendees to ensure your exhibitors have prospects that will walk the event floor to engage with them so they participate in future events. You have a sizable list of past attendees that you would like to call, nurture and convert to registrations and or drive potential attendees to the website. You want your event to be a total success and a telemarketing boost could make certain your members respond

Winback or Lapsed Marketing

Every month that goes by that your past members are no longer members, the value of their feeling of membership diminishes in time. You have a large volume of lapsed members from 6 to 12+ months that you would like to engage with and convert back before it’s too late. It’s easier to convert a past member than to recruit new members by winning them back, sharing the benefits and communicating over the phone with a special promotion. Telemarketing is the perfect way to make volume calls and convert members back cost effectively.

cASE STUDY

How QCSS Helped An Association With Membership Renewals
Achieve Engagement & ROI Goals

EMAIL RENEWALS NOT EFFECTIVE

The Association’s current marketing channels including email and direct mail, were beginning to decline. A percentage of members were not responsive to email, their most profitable renewal channel.

Telemarketing Effectiveness?

The Association Executive Director had a bad experience with telemarketing in the past. They had used a nearshore telemarketing company several years prior to reaching out to QCSS and were left unimpressed with how their organization was represented.

Strategy & Training

QCSS worked together with the Association to develop program collateral that included member-engagement centric messaging. QCSS tenured agents were thoroughly trained, collaboratively with membership leaders to ensure association brand knowledge transfer and membership benefits were clearly articulated with the calling team.

Association Case Study Results

Campaign overview & results

RESULTS

Campaign yielded $135,575.00 in membership revenue created on a $40,000.00 investment

MEMBERSHIP
ENGAGEMENT

Members were appreciative of the personal touch and those not renewing often were willing to provide anecdotal feedback on why they were not intending to renew 

NEW COST BENEFITS 

The Association replaced direct mail fees over time as telemarketing became their most profitable and consistent renewal channel

METRICS TRACKED

Refusal Reasons were tracked and shared with the Association’s membership team and marketing team Reasons tracked included: Budgetary Constraints, Left the Profession, Did Not Find Useful/No Value, Company No Longer Sponsoring Membership Improved member perception of the Association due to personal touch

What Are The Benefits Of Outsourcing With QCSS?:

  • Saving time & money with a cost effective solutions
  • Scalable strategies focused on your success
  • Call guide development based on proven content
  • Experienced, tenured US based agent resources
  • PCI Certified
  • Right sized solutions for projects vs handling In-house
  • Continuity solutions for monthly renewal calls or mailings 
  • More efficiencies through dialing capabilities = results
  • Centralized answering solutions with blended staff
  • Easily measure campaign results
  • Produce high volume handwritten mailings
  • Simplicity of process and fulfillment
  • Integrated telemarketing program and mailings
  • Hand addressing strategy available for increasing open rate

Quality Customer Service & Sales

Call Center and Contact Solutions

Established in 1991, QCSS Inc. is a network of multi-channel BPO customer contact centers specializing in inbound and outbound communications. We handle millions of interactions on behalf of our clients annually in our U.S. based contact centers. QCSS is dedicated to providing best-in-class services, to your customers, members, donors, partners, and prospects.

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QCSS, Inc.

21925 W. Field Parkway

Deer Park , IL 60010

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